KeyBank Workshop Series "The Fundamentals of Search Engine Optimization"

Presented by: Lauren Middleton, Forest City Marketing

Search engine optimization (SEO) is the practice of refining aspects of a website–both on-page and off-page–so that it appears, or “ranks,” at the top of search engines for specific keywords. When done right, SEO will give your business valuable online visibility. There is no single SEO “trick” that will give you overnight success; on the contrary, SEO requires trial, error, and long-term commitment. What works for 1 website will not work for every website; therefore, true SEO professionals will devise and execute a plan that is tailored to the goals of your business.