The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”  While that sounds complicated, it doesn’t have to be.  A simple plan will help you be clearer on your products, services, audiences, and the channels to reach your audiences. It will also help you decide where to spend your marketing budget, and set a clear path for what you need to do - how, where, and when - to reach your potential customers.
 
In this webinar, we’ll cover the basics of how to put together a basic marketing document that will cover most of your early business marketing needs, including:

• The format of your marketing plan
• Simple rules to follow
• Understanding your products and services
• Understanding your audience
• Working out what channels to use
• Creating an action plan

Midweek Marketing is a nine-week interactive webinar series that shares smart, effective marketing strategies with startups and small business owners who want to grow and get more impact from their marketing efforts.
 
Whether you’re a brand new business, or established and ready to grow, Midweek Marketing will challenge you to market on a higher level. It’s designed to turn you into an effective, efficient marketer fueling better outcomes and abundant opportunities for growth.
 
 
Presented by Rebecca Mead of INQ Creative & Consulting, and sponsored by The MEWS+, a program of The Middlesex County Chamber of Commerce.  The MEWS+ fosters a culture of innovative entrepreneurship through high-quality services, affordable workspace, and the connections required to catalyze the entrepreneurial, startup, and small business communities in Middletown and Middlesex County.
 
 
About the Presenter
Rebecca Mead is an entrepreneur and creative consultant with a passion for helping startups, small businesses, and non-profits communicate more effectively so they can grow and advance their missions. She founded INQ Creative & Consulting to champion small organizations, increase their visibility, and help them communicate more effectively through smart marketing outreach. inqcreative.com
 
Throughout the webinar series, Rebecca will be joined by local marketing and public relations specialists.