Universal Analytics (UA) switched to Google Analytics 4 (GA4) on July 1, 2023. If you find the new navigation to be confusing, you’re not alone!

In this free session with Greg Boyd, Director of Digital Marketing at Miranda Creative, you’ll explore the structure of GA4, the significantly different way it records data, and how this new approach helps businesses.

We’ll also look at privacy controls, how to create custom “events,” and how to interpret engagement rates.

Sponsored by Charter Oak Federal Credit Union.