Pricing plays a critical role in the success of any small business, but owners sometimes lack confidence in setting prices.

They often leave money on the table because prices are too low, or they lose a significant amount of business because prices are too high. Every business (small or large) faces this conundrum. And while there is not a “slam dunk” answer, there are ways that will help you figure it out.

This webinar with SCORE mentor Eric Munro will help you to explore ways to develop prices and understand the role that “value” plays in how you establish your pricing strategy.