How important is it to have a business plan? What is a SWOT (Strengths-Weaknesses-Opportunities-Threats) analysis? Are the two connected?

With Tanisha Baptiste-Bynum, Lead Outreach and Marketing Specialist and Veterans Business Development Officer at the Small Business Administration, Connecticut District Office, you'll learn the importance of both, what they are used for, what information they should contain, and what they say about your business.

With support from Guilford Savings Bank.