SCORE Workshop: Best Practices for Google Ads

In this age where digital advertising is king, businesses owe it to themselves to become familiar with Google Ads and consider what fits within their overall digital ad strategy.

Digital media specialist Ron Wertz of Miranda Creative will discuss how Google Ads allow you to digitally serve your product/service to targeted users while they search the internet for what you offer.

You’ll receive an overview of the concept, learn about types of ad campaigns, terminology, keywords and phrases, audience-targeting and pricing structure.