SCORE Workshop: Measuring the Impact of Digital Marketing

You may have a great digital campaign underway - but how are you tracking your activity and conversions? Join respected media marketer Maria Miranda for a deep dive into digital marketing placements and measurement options.

Maria will share best practices for: Dashboards (vendor, third-party and others); Google Analytics integrations; tracking tools such as bitly.com, and more.

Discussion will include what is trending and what is realistic for your organization, as well as thoughts on selecting partners in the process.

There will be time for Q&A. Sponsored by Brown & Brown Insurance.